Enfield - BMW comparison

[sam2019]

This reflects only the bikes, both companies sell other stuff too.

Motorcycle-Only Turnover (US$)​

Company	Units Sold	Estimated Turnover (Bikes Only)	Avg. Revenue per Bike
BMW Motorrad	~202,500	~$3.42 Billion	~$16,900
Royal Enfield	~1,002,000	~$2.23 Billion	~$2,225

 

[sam2019]

When we look at Net Profit Margin (the percentage of revenue left after every single bill—salaries, taxes, R&D, and electricity—is paid), the results are surprising.

Side-by-Side: The Efficiency Battle (2025 Data)​

Metric	BMW Motorrad	Royal Enfield (Eicher)
Operating Margin (EBIT)	~12.0%	~24.5%
Net Profit Margin	~8.5%	~25.1%
Pure Profit per Bike	~$1,430	~$450